Senior Shopper Marketing Manager – Shopper Marketing

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Senior Shopper Marketing Manager - Shopper Marketing

  • Post Date:30th August 2023
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Job Description

About the job

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.Senior Shopper Marketing Manager – Shopper Marketing Competitive salary plus market leading benefits package

Slough SL2 5DS

Senior Shopper Marketing Manager – Introduction

All around the planet we’re using the power of colour and technology to make the places in which we live, work, learn and play more fun, uplifting, sustainable and beautiful. We operate in over 150 countries and are world leaders in colour expertise and product innovation with a portfolio of market leading global brands in the DIY sector. Dulux is our flagship brand – one of the UK’s most loved and trusted (so you’ll get to make friends with our lovable Dulux Dog!). We have been awarded Top Employer status in the UK & Europe for 11 years running. We are now recruiting a Senior Shopper Marketing Manager to build the relevant shopper marketing channel and customer plans as well as create and execute ‘path to purchase’ marketing programmes for our DIY brands. Join us on our mission to inspire and enable everyone to create their own beautiful living space and help us add colour to the hearts, minds and walls of our consumers!

Senior Shopper Marketing Manager – The Role

  • Oversee the development and execution of the shopper strategy & annual planning to deliver leading edge shopper marketing programmes that drive visibility, trial and incremental sales for us and our retailers.
  • Develop clear channel/customer plans, working collaboratively with Marketing, Category and Sales teams.
  • Create and execute best in class ‘go to market’ executions for Dulux, Cuprinol, Polycell and Hammerite within our retailers.
  • Manage shopper and implementation agencies to deliver best in class execution for our retailers.
  • Measure effectiveness of campaigns and return on investment, driving a continuous improvement mindset through the team.
  • Manage A&P budget for the team.
  • Nurture a strong Shopper Marketing team that drives change and develops innovative solutions based on changing shopper behaviours and retailer needs.
  • Build Shopper Marketing capability and raise the standard of execution across the business.

Senior Shopper Marketing Manager – About You

  • Marketing experience with multiple categories and/or brands
  • Experienced in developing and implementing Shopper marketing strategy.
  • Effective at developing high performing teams.
  • Able to work within a matrix organisation structure.
  • Commercially astute and used to managing budgets.
  • Good creative judgement and experience in developing work across multiple channels.
  • Effective project manager with strong prioritization skills.
  • Excellent communication, presentation & interpersonal skills.
  • Enjoys a collaborative working environment where supporting colleagues is key.

Senior Shopper Marketing Manager – What Is In It For You

We offer great personal development opportunities and roles with breadth, depth of scope and impact. We also offer comprehensive packages including:

  • Competitive Salary (depending on experience)
  • 25 days holiday excluding bank holidays
  • Income protection
  • Staff discount at Dulux Decorator Centre stores
  • Employee Assistance Programme
  • Employee Life Assurance
  • Company pension
  • Product discounts
  • Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover and more!

Senior Shopper Marketing Manager – How To Apply

Apply online via the link below and we will get back to you.

We have been inventing the future for more than two centuries and need people like you to be part of the team.

We are advocates of a healthy work life balance and mental wellbeing. We are happy to look at flexible working options for all our roles.

– SH1

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.