Marketing Manager - Retail Brands
- Post Date:11th March 2022
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As a Marketing Manager you will develop and implement the overall strategic brand plan for PPG Retail brands across UK & Ireland, leading the development of new product launches and concepts.
This is an exciting opportunity to lead the transformational growth strategy for our Johnstone’s & Leyland Retail brands. A rare opportunity to inspire change and run the end-to-end Retail digital activity, leading cross country, high profile projects driving both growth and change.
This is a 12 month fixed term contract to cover a period of maternity leave.
Key Responsibilities, you will:-
- Develop and lead the implementation of the Retail brand plan in line with the wider PPG business plan.
- Manage the Retail portfolio of products and make recommendations for growth.
- Develop leading communication campaigns that maximise exposure and return on investment for the key brands.
- Work in close co-operation with colleagues across Europe to ensure best practise sharing and alignments for growth.
- Work closely with international Product Marketing and Technical teams to scope and form the Retail NPD/EPD strategy.
- Pro-actively develop profit and growth driven proposals for the brands based on detailed consumer insight; present these proposals to the Marketing Leadership team.
- Collaborate with the Shopper Marketing team to ensure all opportunities for the Retail brands are developed to maximum potential.
- Manage, develop and mentor the Retail Brand Manager.
- A brand expert with consistent track record of brand development and strategic growth.
- Sound grasp of marketing principles in particular brand development, end user thinking and digital marketing.
- Results driven; be able to collate disparate facts into a rational strategy and handle multiple and complex projects
- Ability to communicate at all levels, be a great teammate within an international team and to lead and influence key projects!
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
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