Marketing Manager

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Marketing Manager

  • Post Date:2nd December 2022
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Job Description

Here at Crown Paints, we are recruiting for a Marketing Manager to own all strategic and tactical marketing and communications activity for our 200+ network of Crown Decorating Centres (CDCs). A truly exciting opportunity to join a leading brand steeped in heritage!What will I be responsible for?Ultimately you will create, plan and implement annual marketing activity programmes that are driven from commercial goals and informed by sales and market data analysis, as well as the needs of our store network and their end customers. All whilst ensuring it is within budget and generating return on investment. Leading a team of one, you will ensure all marketing activity supports our bold commercial growth strategy for this exciting area of the Crown Paints business.It’s a truly collaborative role which will involve establishing relationships with internal team members, external customers and trusted agency partners. You will enjoy being visible in Crown Decorating Centres across the UK and be comfortable with frequent travel.You can also look forward to…

  • Working closely with the Commercial & Buying teams to support and drive key promotional campaigns both in store and online on a monthly basis, ensuring activation takes place across all marketing touch points
  • Collaborating with the Brand team on the execution of marketing and media plans to support new store openings and developing communication strategies to increase brand awareness, consideration and sale for new and existing stores
  • Management and development of e-commerce website, working with agencies to implement plans that drive traffic and increase AOV and CVR whilst working with internal teams to deliver content and promotions
  • Create and lead relevant, informative and engaging content that enhances the customer experience and champions our services, product range and the brand itself and building this into a communications plan
  • Running customer initiatives including customer loyalty scheme and account activation drive, including activation, management of and monthly reporting
  • Working with Crown and Supplier teams to launch new brands and products to the network, considering in store and online touch points
  • Working with the Crown Corporate Communications and Hempel Sustainability team to ensure CDCs are actively contributing towards our overall Sustainability targets
  • Planning, execution and management of CDC presence at industry trade shows

What experience will I need to be successful in this role?

  • Previous experience as a Marketing Manager, preferably within a retail or e-commerce business
  • An understanding of customer touch points across the whole marketing mix
  • Experience of developing omnichannel marketing plans
  • Strategic problem solver with experience of building brands
  • Strong presentation and communication skills
  • Project management experience, with the ability to deliver within agreed timescales and on budget

What behavioural competencies will help me succeed?

  • Strong interpersonal and relationship building skills – communicating, collaborating and influencing at all levels.
  • A high level of customer service focus and ethos, commercially aware.
  • Ability to manage complexities and prioritise and successfully project manage.

With great work comes great rewardCrown Paints takes pride in their excellent working conditions and in addition, offer an attractive reward package that includes:

  • 28 days basic annual leave each year (plus 8 bank holidays)
  • A variety of discounts / vouchers on products that Crown supply
  • A generous pension plan where the Company will match, and even double your contribution
  • Multiple other benefits relating to your health and wellbeing

A Little More About UsCrown Paints have been manufacturing paint for longer than most, over 200 years in fact, with over 60 years proudly holding the Royal Warrant. It’s fair to say that we know our craft; however, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world.Alongside our owners, The Hempel Foundation, we place a special focus on education for children in need, and are proud to support the education of over 55,000 children across 22 projects worldwide. You can therefore guarantee here at Crown – It’s not just paint. It’s personal!