Distribution Sales Manager

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Distribution Sales Manager

  • Post Date:26th July 2023
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Job Description

The Distribution Sales Manager is responsible for growing our market share by leveraging the partnership with the SW Distributor network. Identifying opportunities to grow sales and margin, in order to achieve established targets.

In this position you will be responsible for…

  •  Achieve or exceed sales and margin budget.
  • Identify and win new sales opportunities through leveraging Distributor partnerships.
  • Understand, develop and sell on SW’s Value Proposition.
  • Develop Territory Business Plan; obtain approval and execute.
  • Manage relationships with multiple, multi-brand Distributors. Internally and externally
  • Identify current competitors’ strengths and weaknesses and S-W’s competitive advantage.
  • Develop strategies to support Distribution partners to target customers and identify items or product categories that require specific attention in support of these strategies.
  • Identify the need for,  and,  with the support of Marketing, develop sales tools (brochures, sell-sheets, product promotions, etc.)  to promote sales growth
  • Develop weekly selling plan and conduct sales calls accordingly, occasionally in conjunction with the Sales Manager and / or Commercial Director.
  • Understand where the customer is in the overall selling process and what steps are necessary to accelerate the process.
  • Arrange product demonstrations to support the selling Process.
  • Access product/technical information to support customers’ application requirements.
  • Complete required call and expense reports on a timely basis.
  • Use Salesforce as the key tool for the recording of customer information, meeting notes, opportunities and wins, etc, in line with  PCG directives
  • Liaise with the facility sales office to ensure stockholding requirements are fully understood.
  • Identify potential problems and work with the Sales and Technical teams to resolve.
  • Work with the UK laboratory and occasionally the Sweden and Italy labs to identify and develop new products needed to increase sales values and margins.
  • Handle customer complaints within lines of authority and manage the process to resolution.
  • Work with the facility operations and sales team to provide class-leading product supply.
  • Other duties as assigned.

The ideal candidate will have the following education, skills and experience… 

  • GCSE Maths and English, or equivalents are required.
  • Higher level education in a related field
  • Minimum 10 years sales experience
  • Experience selling industrial coatings into the industrial wood sector.
  • Knowledge of high-level accounting practices, relating to sales revenues and margin analysis
  • Operate at a senior level with sales negotiations
  • Additional language is an advantage but not necessary (Swedish/Italian)

Our offer…

  • Competitive salary
  • Competitive compensation programme
  • Career growth opportunities in a truly international environment
  • Innovation leaders in the protective coatings industry
  • Sherwin Academy offers continuous training programmes for all seniority levels
  • Attractive wellbeing, mental health, women & inclusion and ID&E programmes


Sherwin-Williams is the largest paints and coatings company in the world. With $18 billion in sales, more than 4,100 stores, and 140 manufacturing and distribution centers worldwide. Our 60,000 employees across the globe are diverse, innovative and passionate. With a variety of rewarding and challenging opportunities, Sherwin-Williams is a great place to launch and grow a career. Find yours and join us today.

At Sherwin-Williams, we’re proud of the company we keep — our family of loyal employees. To learn about our company and our culture go to Sherwin.com/careers.

**Please note that Sherwin Williams is unable to respond to any enquiries, accept CVs or applications from Recruitment Agencies**

Basic Qualification:

Please note you will need the existing right to work in the country you apply for. Sherwin-Williams is unable to sponsor work permits or visas.

Equal Opportunity

An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other consideration prohibited by law.



To apply for this role: Job Description – Sherwin Williams.com