Head of Brand

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Head of Brand

  • Post Date:11th December 2023
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Job Description

About the job

Join Crown Paints as our Head of Brand: Shape the Strategy, Ignite the Brand!

Are you a strategic brand innovator ready to leave an indelible mark on the world of paint? As the Head of Brand, you’ll be the creative force behind shaping and enhancing the image of Crown Paints in the UK & Irish markets. Reporting to Katie McLean, our Marketing Director, you’ll lead a dedicated team of brand and communication experts and be instrumental in developing and implementing strategies to drive brand awareness, loyalty, and growth. This is your chance to contribute to the legacy of renowned British brand family: Crown, Sandtex, Sadolin, Macpherson and Berger.

Who We Are:

At Crown Paints, we help everyone paint their own possible. We believe that every pot of paint is brimming with potential and we want to put that in the hands of everyone. Because with paint, you can change a room, change a mood, even change a life. Crown is proud to be part of Hempel, a global coatings company whose purpose is to shape a brighter future with sustainable coating solutions.

Hempel is wholly owned by The Hempel Foundation, a dedicated philanthropist that strives to make a significant difference to the world by supporting biodiversity, empowering children to learn, making coatings more efficient and sustainable, and driving great initiatives that bring about positive change.

Your role:

Shape our strategy: Develop and implement a brand strategy to fortify our market presence and support our growth aspirations. Your expertise will optimise our brand’s standing in the market.

Drive impeccable brand communication: Lead the charge in planning and delivering impactful brand communications, content, marketing campaigns and initiatives. Collaborate seamlessly across teams to align our brand communication plans with our commercial goals.

Strengthen our brand identity: Be the architect of change, evolving the Crown Paints brand identity to deliver standout in a crowded market. Maintain impeccable consistency across all brand materials and communication channels.

Insights for growth: Identify actionable insights to navigate our complex and competitive market landscape through various research points and data analysis. Your data-driven approach will chart our path to brand improvement and expansion.

Measure success: Establish clear metrics to gauge the effectiveness of our brand and communication plans. Continuously analysing and refining our brand strategies is a crucial part of your role to achieve optimal results.

Lead, innovate, inspire: Guide and nurture a team of brand and communications professionals, encouraging creativity, innovation, and stellar stakeholder management.

What you’ll bring:

Proven experience in brand management: Showcasing a track record of elevating brands successfully.

Strategic mastery: Strong critical thinking and leadership abilities with a curiosity about building highly commercial business cases.

Cut-through communication & shrewd analysis: Excellent communication, negotiation, and presentation skills coupled with proficiency in insight-led decision making.

Up-to-date expertise: Familiarity with the latest marketing trends and tools.

Collaborative spirit: Ability to thrive in a cross-functional team environment with outstanding project management and organisational skills.

With great work, comes great reward

Crown Paints has a rich and colourful history, pouring 200 years of knowledge and skill into every tin of paint. Whether you’re a customer or part of the Crown family, we’re committed to supporting you by giving you everything you need to open up new opportunities each day. Alongside our attractive base salary and excellent company culture, other benefits we offer include:

  • Impact: Your work will directly contribute to our growth strategy and ultimately inform the continued success of a leading organisation in the industry.
  • Career growth: We take our employees’ development serious and invest in their growth, offering meaningful opportunities for advancement.
  • Great benefits: Competitive compensation, health benefits, and a fantastic workplace culture. 28 days holiday plus bank holidays, fantastic pension scheme, private medical insurance, product discounts.

Application and further information

If you’re ready to bring colour to your career and drive the success of a leading brand, apply now. Join us, and together, we’ll create a brighter, more colourful future.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


To apply please visit: https://www.linkedin.com/jobs/view/3779166115