Digital Marketing Executive

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Digital Marketing Executive

  • Post Date:11th December 2023
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Job Description

About the job

Farrow and Ball – Digital Marketing Executive

We are actively seeking a motivated individual who excels in a dynamic work setting to become part of our Marketing Department in Wimborne, Dorset, taking on the role of Digital Marketing Executive. This position offers a full-time commitment (37.5 hours per week) with a hybrid working arrangement. Our team generally gathers in the office once to twice a week, while the remaining days involve remote work. We are open to considering some flexibility in working hours.

Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.

The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.

The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.

As a Digital Marketing Executive, you will work alongside the Assistant Digital Marketing Manager and our global media agency to develop, implement, and analyse digital marketing campaigns across a wide range of channels, including SEO, paid search, programmatic display advertising, retargeting, and video advertising.

This position is ideal for an individual who has successfully completed a Marketing Apprenticeship/Qualification and possesses some practical marketing experience. Additional marketing training and support will be provided for the suitable candidate.

What we expect from you as a Digital Marketing Executive.

Key Responsibilities:

Develop and execute digital marketing campaigns across various channels, including search engine optimisation (SEO), paid social media marketing, and pay-per-click (PPC) advertising.

  • Manage and optimise Google Ads campaigns to maximise ROI and achieve campaign goals.
  • Develop and implement Pinterest, Instagram and Meta marketing strategies to drive brand awareness and engagement.
  • Collaborate with our global media agency to ensure seamless campaign execution and maximise campaign results.
  • Implement A/B testing and analysis to optimise landing page performance and conversion rates.
  • Track campaign performance and measure key metrics, such as clicks, impressions, conversions, and ROI.
  • Collaborate effectively with the wider Marketing team, including brand managers, creative designers, and our copywriter, to ensure seamless campaign execution and brand consistency.
  • Harness the power of search engine optimsation (SEO) to enhance website visibility, organic traffic, and brand awareness. Implement SEO strategies that align with our target audience and business objectives.
  • Feel confident using analytics tools to track campaign performance, measure key metrics, and identify areas for improvement and optimisation.
  • Craft compelling and engaging paid content that resonates with our audience across various digital platforms.
  • Utilise data-driven insights to make informed decisions, continuously improving marketing campaigns and optimising resource allocation.
  • Embrace a continuous learning mindset, actively seeking opportunities to expand knowledge and skills in digital marketing.
  • Stay up-to-date on the latest trends and best practices in digital marketing.

Key Attributes:

  • Some Practical experience working in a marketing position – preferably with a focus on SEO and PPC.
  • Strong understanding of digital marketing channels and tools.
  • Proven ability to develop and execute successful marketing campaigns.
  • Excellent analytical and data interpretation skills.
  • A creative and innovative approach to digital marketing.
  • Excellent communication and interpersonal skills.
  • Proven ability to create compelling and engaging content for landing pages and social media.

What You Can Expect From Us

  • 24 days’ annual leave (increasing with length of service) plus bank holidays
  • Annual salary reviews, based on individual performance
  • Enhanced Maternity and Paternity pay
  • Generous staff discount on F&B products
  • Access to Perkbox, our retail discounts platform
  • Employee Assistance Programme with 24/7 support
  • Health Cash Plan
  • Company Sick Pay
  • Group Pension Scheme, matched by F&B
  • Life Assurance
  • Refer a Friend scheme
  • Cycle to Work scheme
  • Season Ticket Loans for travel

At Farrow & Ball we are committed to encouraging equality, diversity and inclusion among our people, with an aim to be truly representative of all sections of society and our customers. Applicants will be considered for employment based only on skills/experience and never based off of race, age, disability, religion, sexual orientation, gender identity or family status, including pregnancy.


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