Sr. Product Manager – Paint (Maternity Cover)

  • Post Date: 18th June 2020
Job Overview
  • The Product Manager is responsible for delivering a successful new product development programme and supporting the products through training materials and marketing literature and content
  • The Product Manager will support the overarching product strategy as set by the Marketing Manager - Product
  • This role includes responsibility for a product category (i.e. emulsion, trade, wood etc.) and the management of a varied product portfolio
  • Product Portfolio Management
    • Manage the product life cycle including ongoing sku rationalisation
    • Management of the New Product Development Pipeline
    • Manage NPD projects from concept to launch, delivering innovative products that increase market share and profitability
    • Utilise Navigator consistently
  • Product Plans
    • Develop product plans using a strong understanding of consumers and customers to ensure success when presenting business opportunities
    • Work closely with all departments to ensure the smooth and successful implementation of plans
    • Support sales teams
  • Insights
    • Develop expert knowledge of the markets, categories and products - be the 'go to' authority
    • Closely monitor competitor ranges, strategy, pricing architecture and strengths and weaknesses
    • Develop knowledge of the end users for a specific product category alongside the brand comms team
    • Work with the data analyst to analyse category dynamics and product performance, provide recommendations
  • Packaging and Quality
    • Ensure products are of an appropriate quality and performance level to meet end user needs
    • Ensure packaging enhances the brand and is fit for purpose
    • Reacts to quality related initiatives and puts appropriate plans into action
    • Liaise with Consumer Service teams on product quality issues and work closely with R&D teams to resolve
    • Create and maintain product labels ensuring regulatory and legal compliance
    • Manage SDS process and 3rd party vendor
  • Budget and Cost Control
    • Follow processes set for budget control, raising or receipting PO's
    • Implement cost saving measures aided by the purchasing specialist for Marketing
    • Management of product cost
  • Training and Shows
    • Assist with product training both internally and externally
    • Work with Training Manager on content and demos as needed
    • Management of non customer specific trade shows i.e. Painting and Decorating Show
  • Product Information and Colour Management
    • Product set up internally and externally (customer and vendors)
    • Supply product information for online i.e. websites, academy, STIBO/STEP, SW mail and proactively maintain to ensure accuracy of product information
    • Give product guidance to the Brand and Channel teams as needed
    • Support sourcing for packaging engineering and buyout product purchasing
    • Product information sign off for all content where products are featued
    • Creation of non customer specific POS and literature, as well as colour chip management
    • Overseeing creation of colour database and manage colour work planing with the US team
  • Working relationships (internal)
    • Build excellent relationships internally to influence cross functional teams and ensure buy-in to the plans and form future plans
    • Ensure excellent marketing department relationships to guide and drive the right strategic direction re: npd etc
    • Ensure that communication and processes are open and efficient
  • Management of direct reports
    • Define and agree a personal development plan for direct reports
    • Ensure direct reports are prioritising based on business needs and communicating effectively
  • Marketing degree or equivalent
  • Product marketing experience
  • Ability to manage projects and take internal customers with you i.e. effective interpersonal skills
  • Ability to plan and prioritise multiple projects and demanding deadlines
  • Ability to quickly adapt and optimise the use of new technology and systems
  • Experience of working in the DIY Sector and paint/woodcare an advantage
  • Must hold a UK driving licence
  • Very proficient with Excel, PowerPoint, Microsoft etc
  • Initiate and take insight from market analysis/research
Job Detail
  • ExperienceExperience of working in the DIY Sector and paint/woodcare an advantage
  • QualificationsMarketing degree or equivalent
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